Hi! We’re Libby and Laura. Friends since high school, we’ve experienced it all together…college, first jobs, graduate school, marriage, and the most life-changing event for us yet—BABIES!

An interesting thing happened when Isabel, Jack and Sara came into our lives…we started using baby products and, suddenly, we became women on a mission. In search of only the best products for our little ones, we searched high and low for products that made the cut. And, as we all know, when you’re an avid user of a certain product, ideas for improving that product start popping into your head. Why didn’t Company A just make the strap on Bouncy Seat X a little softer? Why does the fabric on High Chair Y have creases that act as magnets to fallen crumbs?

Time flew, and suddenly our babies were ready for their first pre-walker shoes. The only problem was that none of the options made the cut. At first, the available leather soft-soled shoes seemed fine, but then, as usual, the questions started. Why does the leather crack after several washings? Why do the suede soles become slick with wear? Why does the leather become scuffed when my baby crawls? Why do all leather soft-soled shoes, regardless of brand, look the same?

Tired of looking at the same shoe designs and positive there was room for much improvement, we decided it was time to take action! We started researching fabric, design and style options. Our list of requirements grew. The shoes had to be soft and comfy on our little ones’ feet. They had to be easy for us to put on, but hard for our kids to pull off. We wanted them machine-washable and machine-dryable. They had to be breathable, durable, skid-proof, and fade-resistant. Oh, and last but certainly not least…they had to be hip and stylish! We made a few pairs of shoes for our own kids. We mixed bright, funky colors with unique ribbon accents. Soon, our friends wanted them. Then, their friends asked for them, and so on. Before we knew it, IsaBooties™ were born!

So, what else can we say? We love IsaBooties™! And, we’ve heard the same from our many customers. See what all the buzz is about…we can’t wait to hear what you think!